Why KinSoo
You were sharing joy. That is all you were doing. The beach at sunset. The birthday cake with its single candle. The first wobbly steps at seven in the morning. You reached for your phone because you wanted to remember everything.
But from the moment that image left your camera roll, someone else began building a profile of your child. Their face. Their location. Their school. Their daily rhythms. Without your knowledge. Without your consent.
Half of all images found on child exploitation forums were originally posted by parents who loved their children completely. Twenty photographs are enough to create a convincing AI deepfake of any face. Your family's most private moments are already inside systems you cannot audit, cannot access, and cannot delete.
KinSoo was built by a mother who spent twenty years building the systems that do this — and who left to build the alternative.
KinSoo takes its name from kintsugi — the ancient Japanese art of repairing broken ceramics with gold lacquer. Where others discard what is cracked, kintsugi treats the break as part of the story, mending each fracture with gold until the restored piece is more beautiful than it ever was before.
The technology built around our children’s lives was not built with care. Something precious was broken: the right of every child to own their own story, and the right of every parent to protect it.
KinSoo is being built for those who see that clearly — and who refuse to accept it as inevitable. We are not abandoning technology. We are rebuilding it, piece by piece, with intention and with gold, into something sovereign, something safe, and something worthy of the generations who will inherit it.
KinSoo Founder
Eugenia Makhlin Davis
Why I Built KinSoo
I have spent over two decades at the heart of Big Tech — at Google when it was organising the world’s information, at Meta when it was genuinely about connection, and at AOL. I helped scale the platforms that billions of people trust with their most personal moments. And then I became a mother.
When my children were born, something shifted immediately. I could not bring myself to post a single photograph of them. Not because I was afraid of being judged — but because I knew, from the inside, exactly what those platforms do with every image the moment it is uploaded. Facial recognition. Behavioural profiling. AI training datasets. The moment the photos was posted, it was currency for others. I had no right to post my child. It is my job to protect them.
I started looking for somewhere safe to keep my children’s digital lives — a place with the warmth of a childhood photo album but the security and sovereignty that Big Tech was never designed to offer. It didn’t exist. So I built it. KinSoo is the product I wished I’d had from the day my first child was born: a private, encrypted family archive that belongs to you, not to a platform — and that you hand back to your child, whole and intact, when they are ready to receive it.
